Privacy Policy

TradeSense Ltd ("TradeSense", "we", "us", or "our") is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal data when you visit our website at trade-sense.co.uk and when you use our services.

Please read this policy carefully. By using our website or services, you acknowledge that you have read and understood this Privacy Policy.

1. Who We Are

TradeSense Ltd is a company registered in England and Wales under Company Number 12616981. Our registered address is 124 City Road, London, England, EC1V 2NX. Our VAT registration number is GB 509 4629 74.

For the purposes of the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, TradeSense Ltd is the data controller of your personal data.

If you have any questions about this Privacy Policy or how we handle your personal data, please contact us at: [email protected]

2. What Personal Data We Collect

We may collect and process the following categories of personal data:

• Identity data: your name and username or similar identifier.
• Contact data: your email address and, where provided, your telephone number and postal address.
• Financial data: payment card details (processed securely through Stripe; we do not store full card numbers).
• Transaction data: details of subscriptions and payments you have made to us.
• Technical data: internet protocol (IP) address, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access our website.
• Usage data: information about how you use our website and services.
• Marketing and communications data: your preferences in receiving marketing from us and your communication preferences.

3. How We Collect Your Personal Data

We collect personal data through the following means:

• Direct interactions: when you fill in forms on our website, create an account, subscribe to our membership, contact us by email, or otherwise communicate with us.
• Automated technologies: as you interact with our website, we may automatically collect technical data about your equipment, browsing actions, and patterns. We collect this data using cookies and similar technologies. Please see our Cookie Policy for further details.
• Third parties: we may receive personal data about you from payment processors (Stripe), analytics providers, and authentication providers.

4. How We Use Your Personal Data

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

• To register you as a new customer and manage your account.
• To process and deliver your subscription, including managing payments and collecting money owed to us.
• To manage our relationship with you, including notifying you about changes to our terms or privacy policy.
• To deliver relevant website content and measure or understand the effectiveness of our communications.
• To use data analytics to improve our website, products/services, marketing, customer relationships, and experiences.
• To make suggestions and recommendations to you about goods or services that may be of interest to you (where you have consented to receive such communications).
• To comply with a legal or regulatory obligation.

5. Cookies

Our website uses cookies to distinguish you from other users and to improve your experience. For detailed information on the cookies we use and the purposes for which we use them, please see our Cookie Policy.

6. Sharing Your Personal Data

We may share your personal data with the following categories of third parties:

• Service providers: companies that provide IT and system administration services, payment processing (Stripe), email delivery, and analytics.
• Professional advisers: lawyers, bankers, auditors, and insurers who provide consultancy, banking, legal, insurance, and accounting services.
• Regulators and authorities: HM Revenue & Customs, the Information Commissioner's Office, and other regulatory authorities who require reporting of processing activities in certain circumstances.

We require all third parties to respect the security of your personal data and to treat it in accordance with the law.

7. International Transfers

Some of our external third parties are based outside the UK. Whenever we transfer your personal data out of the UK, we ensure a similar degree of protection is afforded to it by ensuring at least one of the following safeguards is implemented: the country to which we transfer data has been deemed to provide an adequate level of protection; or we use specific contracts approved by the UK Information Commissioner's Office.

8. Data Security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorised way, altered, or disclosed. We limit access to your personal data to those employees, agents, contractors, and other third parties who have a business need to know.

9. Data Retention

We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting, or reporting requirements. To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure, the purposes for which we process your personal data, and whether we can achieve those purposes through other means.

10. Your Legal Rights

Under UK data protection law, you have rights including:

• Right of access: the right to ask us for copies of your personal data.
• Right to rectification: the right to ask us to rectify personal data you think is inaccurate or incomplete.
• Right to erasure: the right to ask us to erase your personal data in certain circumstances.
• Right to restriction of processing: the right to ask us to restrict the processing of your personal data in certain circumstances.
• Right to object to processing: the right to object to the processing of your personal data in certain circumstances.
• Right to data portability: the right to ask that we transfer the personal data you gave us to another organisation, or to you, in certain circumstances.

You are not required to pay any charge for exercising your rights. If you make a request, we have one month to respond to you. Please contact us at [email protected] if you wish to make a request.

11. How to Complain

If you have any concerns about our use of your personal data, you can make a complaint to us at [email protected]. You can also complain to the Information Commissioner's Office (ICO) if you are unhappy with how we have used your data. The ICO's address is: Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF. Helpline number: 0303 123 1113. ICO website: www.ico.org.uk.

12. Changes to This Policy

We keep our Privacy Policy under regular review and will place any updates on this web page. This Privacy Policy was last updated on 1 January 2025.